I’ve really been bothered by the recent lack of discussion and the vote to turn down 180 units of rental housing on the Fincham project. If you missed the news, here are some clips: Since Tuesday’s (09/02/2025) vote, and as a “houser” to my core, the decision has weighed heavy on me. Maybe it’s because […]
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ADU’s: Small Spaces. Big Opportunities.
The City of Rockford’s own Housing Needs Assessment is clear: to keep pace with demand, we must add between 3,200 and 9,100 new homes by 2032 – with much of that demand concentrated at price points working families can actually afford. Yet despite that urgency, Accessory Dwelling Units (ADUs) remain largely absent from local policy conversations — […]
Read MoreGodspeed, Jimmy Carter: A Champion of Fair and Healthy Housing for All Americans
On Sunday, December 29, at the remarkable age of 100, our 39th U.S. president departed this world. What a life he led! President Carter’s unwavering commitment to fair, affordable housing extended far beyond his four years in the White House. He believed that access to healthy, affordable housing was not just a policy goal but […]
Read MoreAvon Street Project Featured on WIFR: Transforming Rockford’s West Side
The PlatFORM Group’s Avon Street Project is making headlines! In a recent feature by WIFR, our $45 million affordable housing initiative was highlighted as a transformative development for Rockford’s Ellis Heights neighborhood. The Avon Street Project will bring 116 new dwellings to the community, including affordable apartments, duplexes and single-family homes. The project also incorporates commercial spaces, an early childhood […]
Read MoreAffordable Housing Coming Soon to Ellis Heights: PlatFORM Group Announces New Development on Avon Street
Recently, Ellis Heights residents saw new signs of a coming PlatFORM Group Affordable Housing development on Avon Street. Many stopped and asked what’s up, to which we replied, “affordable housing is coming to the Westside soon!” We’re excited to look forward to groundbreaking in 2025. Check out the video for more information. At the PlatFORM […]
Read MoreThe Future of Affordable Housing in Our Region Needs Your Voice!
In the Rockford Region, housing should be accessible, affordable and safe for all. Region 1 Planning Council (our Metropolitan Planning Organization or “MPO”), is currently developing a comprehensive Housing Coordination Plan to help achieve just that. Now, R1 needs to hear your voice to assure the plan it produces is truly responsive to our community’s […]
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